Appeals to people who has common interests
Advertisers reach to specific market by small amount of budget
The quality of magazines are higher than
any other print media
Long time warrant to exposure the ad to people
consumers
Contactsituation
Newspaper
Pros - Clarified a social classes and regions - Awareness active repetition, they can use the ad over and over
Con
Ⅰ. The reason of our choice
ⅰ. Situation of Korean market
As you can see in this graph, Korean chicken market is already red ocean. The franchise number of chicken companies is decreasing except start-up companies. So, we decided to enter the overseas market.
ⅱ. Advertisement Strategy
We decided to make Super Junior to advertise our product. According to Balance Theory, a pe
won
Media importance
internet>TV and CATV>ooH , theatre, promotion>radio>prints
patterns of consumers and try to approach to various contact point.
And we maintain GRP in previous level and increase frequencies that centered.
Radio is executed in rush-hour like as subway use situation.
Budgets that decrease in established media are used to launch promotions and BTLs
렌즈를 착용하게 된 계기?
아름다움에 대한 욕구, 그러나 착용기간이 길어질수록
아름다움보다는 상대적으로 건강에 대한 관여도가 높아짐
눈 건강에 대한 두려움, 나이드는 것에 대한 두려움
CL 지명구매, Trueye의 인지도 부족
Trial을 신청하고도 수령하지 않는 경우가 많음
우리는 소
One of Amy’s Ice Creams stand out features, besides their fabulous and daring flavors like Shiner Bock ice cream, is their employees. These creative souls seem to always be in a great mood, and have no fear flinging scoops of ice cream around the store, and catching them in cups balanced on their chins. Though some have moved on to more prosperous full-time careers, there are those employees th
Ⅰ. 서 론
유창성장애는 일반적으로 말더듬(Stuttering)이라고 불리는 말장애의 한 종류이며 장애의 시작과 특성에 관해 많은 연구들이 진행되어 왔다. 그 이유는 유창성장애는 2세-5세 사이에 가장 많이 발생하게 되는데, 이 시기가 언어발달의 시기와 맞물리기 때문에 아동에게서 발생하는 비유창성(dis
1. You wish to ask someone to your party on Saturday. After the other person accepts, you provide details about when and where it will be held and who will be attending.
I asked my friend to come to my party with her big brother and his one friend. I crushed him since I entered university. I told her that it will be held on Saturday at 7. p.m. in the back yard of our house. Only four of us wil
Site 구축전략
▶ Imperial Site 구축 전략
Target층에 Appeal할 수 있는 세련되고,새로운 감각의 Web Site 구축
경쟁사와 차별화 된 가치, 편의, 흥미를 제공하는 Web Site 구축
▶ Imperial Site URL 전략
Imperial을 강력하게 인지시킬 수 있는 URL 확보 필요
Imperial.co.kr
가장 좋은 URL이지만, 패션업체가 선점한 URL -